The folks at Louis Baxters wanted to revitalise their existing brand identity. They wanted to create something that reflected the ethos and personality of the owners. Propeller Brands created a logotype completed with a bespoke identity system and worked alongside the client’s artistic flair. The outcome has been well-received by existing customers and has attracted new frequent coffee aficionados! We’re proud of this labour of love project and it is testament to our approach of involving the client at strategic parts of the creative process.​​​​​​​
Propeller Brands were incredible at getting to understand our business, who we are and what we do. As a cafe, it is important to be able to express yourself through your branding and communicate who we are; it’s highly competitive and we needed a creative edge. They really took the time to understand this, deliver highly emotive, fun and visually outstanding options and we worked together to find the right solution for our business. 

Olivia and Alex
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