Lucent Claremont is a boutique development of 40 architecturally-designed apartments in a premium Western Suburbs location in Perth, Western Australia.
Propeller Brands worked closely with the property developer, in creating a brand identity that would complement the architecture of the building and resonate with potential buyers. Amplifying the brand across a range of print, digital and advertising mediums, with clarity and consistency.
What we did:
• Naming
• Brand Identity
• Creative Direction
• Art Direction
• Print Collateral
• Signage
• Photography Direction
• Website Design
• Print and Digital Advertising
• Brand Identity
• Creative Direction
• Art Direction
• Print Collateral
• Signage
• Photography Direction
• Website Design
• Print and Digital Advertising
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/1d1486be-6531-4bf8-be89-fab1b76f91d4_rw_1920.png?h=feaca38b81cf8db18892961f2a736b39)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/0d0e89ee-6b68-40b8-b6fc-f8a4cf7ff2d5_rw_1920.png?h=0485324025ae68c5d9b26fa5d3d2ce88)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/045b6db4-7623-4410-994e-e8a77ece0ddd_rw_1920.png?h=dc7e8ac9f9b79dd96f20aa4a9a26aebc)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/042431c0-d4af-4a88-89db-8887b888acd3_rw_1920.png?h=26b0c3263816797c9e31721e82be9454)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/c065303b-f776-4eaf-b93d-312d1b128d5c_rw_1920.png?h=ad0a767e4d661c41dc41b01ddf8005e3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/83f36794-a357-478e-ae5b-cf029d8e1724_rw_1920.png?h=f7593c0c5e0d227c250b614a62718ee1)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/22d9f6dc-6698-41a7-bd32-2c53444749b1_rw_1920.png?h=a4c11af0c05566c22937638f97a56e54)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/5e2e42cc-5fa6-41f8-ac83-7e74a11e6082_rw_1920.png?h=c14aa03cd5b2e65498ec65525760a5c9)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/e0e70641-5c63-47ba-a1ef-21933f1f256d_rw_1920.png?h=d429e301ec0152e3cad14d7aba31028c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/9083995f-b561-4718-a19b-4f669e71e60a_rw_1920.png?h=95998319f5116fc5eebf96616457a759)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/f5024081-78ca-43b6-bf74-e5ba5f8f54c8_rw_1920.png?h=029e22808e60dc1acadab8d56e99b4c1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/a9ce48a1-0635-4910-a7e0-e8c51e25bb9c_rw_1920.png?h=3d21c30d763b63fd76e80c60e0b4324a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/547f794c-cc37-4c7a-9ae7-acb8bbcc0390/bad3e82d-f048-43a1-90e4-b016f85c6217_rw_1920.png?h=21312bbbf9291c2994c806792173dd97)
If you'd like to discuss your next
project, please contact us.
project, please contact us.